Newsletter, Thirteen/WNET

Teletubbies premieres on Thirteen/WNET to rave reviews

They're round, a bit fuzzy, and they live "over the hills and far away." Sponsors love them. They are the Teletubbies, and if if the names Tinky Winky, Dipsy, Laa-Laa, and Po don't mean anything to you, just go ask your kids.

Created and developed by award winners Anne Wood and Andrew Davenport of Ragdoll Productions, the "technological babies", who amassed a fanatical following among children under five in the UK, debuted April 1998 on PBS stations nationwide. On Thirteen/WNET, Telletubbies airs Monday through Friday at 9 a.m. and Sunday at 8 a.m.

The response here in the colonies has been phenomenal. Sponsored locally by Buy Buy Baby retail stores (who recently renewed) and nationally by Kellogg's Rice Krispies, Teletubbies has become the third "most-watched" PBS children's show, right behind Arthur and Barney. It was the third-highest rated pre-school program in all of television for the third quarter of 1998. Average ratings are 2.3 HH (M-F), 2.1 HH (Sunday), with a February 1999 sweeps rating of 12.6 for K2-5.

"On Teletubbies, our youngest viewers will find an imaginative world where gentle, loving characters explore everything around them," said Alice Cahn, then Director of Children's Programming at PBS. "And where parents can share the joy of first discovery through their children's eyes."

Become a local sponsor of Teletubbies on Thirteen and reach these loyal viewers who value quality in children's programming. Local sponsorship opportunities are still available on this breakout show.

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