Brochure, Expocon Management Associates


If You're Serious About Licensing, It's The Only Global Licensing Event.

Licensing 97 International. It's where exhibitors from around the world build relationships that mean business. Where top manufacturers get in on the ground floor of the next hot property to drive their sales and promotions.

And where retailer attendance sets records year after year up 20% last year alone. Now a full 12% of overall show attendance is retailers.

Licensing 97 International. It's the place where licensing professionals from around the world get down to business. Why would you be anywhere else?

Setting the Global Standard for Attendance In Every Category

Licensing 97 International is more than just a show. It's a place to establish new relationships and nurture existing ones. And, of course, to make deals. That's why more and more key players are making Licensing 97 International their one "must attend" for the year.

Licensing 97 International Delivers Attendees with a Powerful, Year-Round, Global Awareness and Promotion Program

Licensing 97 International pulls out all the stops to attract high-powered attendees from around the world. As a result, savvy licensing professionals recognize Licensing 97 International as the Show for building lasting relationships and making their most important deals. Our compelling year-round promotional efforts include:

Direct Mail: Targeted to over 250,000 key prospects worldwide.

Print Advertising: To reach a broad range of prospects in target industries, ads appear in strategic vertical market publications.

Internet: A global communications tool for a global industry event. Our Web page (http://www.expocon.com) lets busy executives access show and registration information from anywhere in the world.

Public Relations: Licensing 97 International is a major media event. As an exhibitor, the door is open for editorial exposure in critical market segments around the world print, broadcast and electronic consumer, business and trade press representatives are all at the Show, looking for the next big trend. Last year's press attendees were a "Who's Who" of major media.

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